Although it's still premature to call it, the economy appeared to take tentative steps toward a long, slow recovery in the third quarter of … Read the whole story
In an effort to upgrade the role magazines have in Madison Avenue's media mix, publishers are making a play for the marketing mix. Specifically, … Read the whole story
A Forrester marketing forecast predicts that interactive marketing will approach $55 billion and represent 21% of all marketing spend in 2014. The firm also … Read the whole story
Live television is still tops with kids. But when it comes to activities after that, younger kids generally go to DVDs and DVRs, while … Read the whole story
New research shows potentially mixed results for Spanish-language media. Nearly one-fifth of all young people ages 16 to 25 in the U.S. are Hispanic, … Read the whole story
Valpak, the direct marketing business that sends coupons to millions of homes, will remain part of Cox Enterprises after the company has taken it … Read the whole story
A mass amount of viewers of AMC's "Mad Men" watched it in time-shifted mode. But Nielsen said Syfy's "Battlestar Galactica" received a 59% bump … Read the whole story
With ABC in repeats on the second Thursday in December, it was clear sailing for CBS -- especially with "Survivor: Samoa" near its season-ender. Read the whole story
