The holdco has begun incorporating "synthetic audiences" into its vaunted CCS media planning and buying system as part of "next gen planning for the … Read the whole story

After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. Read the whole story

EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers argue in a motion to transfer Elon … Read the whole story

"If marketers are not communicating with them and driving their business, they're going to lose out on $12 trillion of buying power," Havas' Donna … Read the whole story

Trump's family business is licensing the president's name to a mobile phone service that later this year will release a series of gold smartphones, … Read the whole story

Two recent stories suggest an approach to channel-thinking or channel-planning that goes beyond classic campaign-thinking -- one that understands and can impact the social … Read the whole story

Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic and benchmark brand visibility to websites. The SEO tool can project web traffic, … Read the whole story

In this pre-festival interview, Shelly Palmer sets the stage for what will be hyped -- or as the case may be -- under-hyped about … Read the whole story

The PMP includes Newsweek, The Washington Post, AP and others. The firm is unveiling new research at Cannes that reinforces the value of advertising … Read the whole story

The companies are consolidating retail audience data within Dentsu Connect. Read the whole story

Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots. Read the whole story

While text-to-video AI models have been around for a while, the difference here is that Veo 3 can place realistic looking, lip-synced spoken dialogue … Read the whole story

It's unclear if the settlement incorporates any larger changes to McDonald's media buying practices, notes "Variety." Read the whole story

The two big streaming businesses say the streaming ad-inventory integration will allow advertisers to reach more than 80% of U.S. CTV households. Read the whole story

Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in … Read the whole story

In a status report, the company blamed the occurrence on an "invalid automated quota update to our API management system which was distributed globally, … Read the whole story

The live-action movie adaptation of the animated original rocketed to a series best $83.7 million in domestic box-office revenue business, and $197.8 million globally, Read the whole story

Built on the OpenAI LLM, the new tool allows users to access INMA's vast content archive. Read the whole story

The award recognizes an individual who has made a significant impact on the creative communications industry and who stands out as an influential figure … Read the whole story