Xerox, the name most associated with copies, has a plan that could help advertisers deliver the right copy - TV commercial copy, that is … Read the whole story
In an extraordinary statement in which he turned somber, Conan O'Brien indicated Tuesday he would be leaving NBC -- unless the network changes its … Read the whole story
ABC's Stephen McPherson is happy with his network's progress. He says there will be new marketing efforts for "Jimmy Kimmel Live," especially with regard … Read the whole story
While the overall adoption of 3D TV (and other screens) is perhaps several years away, if indeed it ever does become a commodity, here … Read the whole story
Cablevision boasts that its fledgling interactive advertising platform is producing results with a notable viewer response rate, in line with marketers' goals. Advertisers have … Read the whole story
As it verges on taking control of NBC Universal, one of Comcast's senior programming executives will continue on for many years. Ted Harbert, president … Read the whole story
In a striking move for both buyer and seller, truTV has picked up a Super Bowl spot on CBS to plug the series "Full … Read the whole story
It's been a rough week for media research firm Arbitron, which saw its still-new boss suddenly pushed out for giving "erroneous" testimony to Congress … Read the whole story
Richard Beckman -- the former head of Conde Nast's Media Group and more recently the president of the company's Fairchild Fashion Group -- is … Read the whole story
Pasadena, Calif. -- For the first episode of ABC's "Lost"'s final season, the network is unveiling a sweepstakes campaign that will feature washed-up like … Read the whole story
Total ad pages in consumer magazines tumbled 25.6% in 2009, per the Publishers Information Bureau, dropping from 227,443 to 169,218. Losses were widespread and … Read the whole story