Monday, January 25, 2010
  • NBCU: Profits Plummet 30% In 4Q

    NBC Universal had a difficult last three months of 2009 -- with profits sinking 30% to $602 million. NBC also witnessed revenue slipping 4% … Read the whole story

  • Ex-Fox Exec Grushow To MediaLink Chief Creative Officer

    Growing media consultancy MediaLink has hired Sandy Grushow, former chairman of Fox Television Entertainment Group, as the firm's first chief creative officer. He'll oversee … Read the whole story

  • Comcast Taps Smit As New President

    Comcast, the country's largest cable operator set to control NBC Universal, has a new leader of its traditional business. Neil Smit, CEO of Charter, … Read the whole story

  • OOH Sports Viewing On Rise

    One in five persons who watched the recent NFL playoff games did so away from their homes, according to recent Arbitron Portable People Meter … Read the whole story

  • Major Ad Groups Endorse Live-Only Ratings, Reject Nielsen Stance

    The two major advertising groups -- the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) -- reiterated their rejection … Read the whole story

  • 'WSJ' Launches Latest Brand Venture: Travel Agency

    The nation's leading newspaper for business and finance is extending its brand -- to the travel front. The Wall Street Journal is getting into … Read the whole story

  • Nielsen Unveils Plan To Add Online Viewing To C3 Ratings

    Nielsen Friday announced plans to merge online viewing of TV programs into its so-called C3 ratings, which are the official currency for buying and … Read the whole story

  • Round-Up: Executive Business Shuffle

    The last two weeks saw a flurry of executive-level movement at leading B2B publishers, as the business reorients itself in the wake of recent … Read the whole story

  • ESPN Buys Vistas, Enhances Ad Insertions

    ESPN said last week it has acquired a company with technology facilitating virtual insertion of ads within sportscasts, such as a logo underneath a … Read the whole story