Media agency Optimedia U.S. again reminds us it's not just about TV ratings -- there are many factors to consider when buying advertising time … Read the whole story

Looking to improve its digital preseason marketing versus a year ago, NBC has struck a wide-ranging deal with Microsoft Advertising, covering almost two dozen … Read the whole story

For a top talent agent whose clients would seem to benefit from how widely known they are, Ari Emanuel offered a somewhat contrary view. … Read the whole story

NBC is extending its audience reach -- to social media -- with "Fan It," a custom-built network affinity program that rewards fans for promoting … Read the whole story

Consumer Reports is joining the mobile stampede with a new mobile Web site, CR Mobile, which gives consumers mobile access to product reviews, ratings, … Read the whole story