Tuesday, July 6, 2010
  • Media Planning: Advertisers Must Go 'Beyond Demographics'

    Adding the Internet into a media plan that includes television is a must -- but to be effective, it's more important to target consumers ... Read the whole story

  • Non-World Cup Sponsors Score Ad Buzz With Games

    Nike has done its share of "ambush" marketing over the years. That is, not being an "official" sponsor of specific big sporting contests, but ... Read the whole story

  • Allbritton Registers Profit, Retrans Rev Threatened

    Allbritton Communications, which runs five mid-market ABC stations and a local cable news channel in the Washington, D.C. area, saw a bump in auto ... Read the whole story

  • Hispanic Radio Airs Record World Cup Ratings

    While the World Cup's success on TV has been a media fascination, huge interest in the Hispanic community has produced impressive ratings for Spanish-language ... Read the whole story

  • Meredith Cuts 'LHJ,' 'Trad Home' Rate Base

    One of the nation's largest women's magazines is about to get a little smaller, with Meredith Corp.'s decision to cut the guaranteed circulation of ... Read the whole story

  • County Board Asks 'LAT' To Stop Cover Ads

    In the good old days, newspapers were supposed to keep government honest, but the shoe appears to be on the other foot, at least ... Read the whole story

  • Nissan Drives iAd Deal

    Nissan has signed with Apple's advertising platform iAd to promote its zero-emission Nissan Leaf electric car. Nissan is also the only automotive brand to ... Read the whole story