Adding the Internet into a media plan that includes television is a must -- but to be effective, it's more important to target consumers … Read the whole story
Nike has done its share of "ambush" marketing over the years. That is, not being an "official" sponsor of specific big sporting contests, but … Read the whole story
Allbritton Communications, which runs five mid-market ABC stations and a local cable news channel in the Washington, D.C. area, saw a bump in auto … Read the whole story
While the World Cup's success on TV has been a media fascination, huge interest in the Hispanic community has produced impressive ratings for Spanish-language … Read the whole story
One of the nation's largest women's magazines is about to get a little smaller, with Meredith Corp.'s decision to cut the guaranteed circulation of … Read the whole story
In the good old days, newspapers were supposed to keep government honest, but the shoe appears to be on the other foot, at least … Read the whole story
Nissan has signed with Apple's advertising platform iAd to promote its zero-emission Nissan Leaf electric car. Nissan is also the only automotive brand to … Read the whole story