Video viewing on newspaper Web sites soared 65% in the second quarter. The Brightcove study analyzed viewership on 2,000 news and entertainment sites. The … Read the whole story
Jelli and Listener Driven Radio upped the ante, revealing new social media integrations that will allow users to send and receive alerts when one … Read the whole story
More emotional/involvement measures for TV shows reveal new insights not provided with standard viewership numbers. A new metric from two media research companies -- … Read the whole story
Looking to ignite the new season of promising drama "Parenthood," NBC is linking with corporate sibling iVillage for a contest in which the winner … Read the whole story
Clear Channel Outdoor Holdings this morning announced a new business unit to help advertisers and agencies plan and buy "multi-platform" and multi-market out-of-home campaigns. … Read the whole story
AnimalPlanet.com and Purina have partnered to create custom online content. The effort, "Small & In Charge," runs through October and features original online programming … Read the whole story
Coming off a decent week for its new shows, the CW slipped back somewhat for the season premieres of its returning shows. Both "90210" … Read the whole story
With help from the large New York market, ESPN saw its "Monday Night Football" opening game post a 7% ratings gain over last year … Read the whole story