A new campaign pushing the glitzy new TV technologies is being targeted to consumers -- courtesy of the National Association of Broadcasters -- with … Read the whole story
Looking to create the commercial mojo that rival Coca-Cola has on "American Idol," Pepsi has signed up a major marketing/promotional deal as an official … Read the whole story
Harvey Goldhersz was named chief executive officer of MediaCom North America, part of WPP's Group M. He replaces Doug Checkeris. Goldhersz was previously vice … Read the whole story
It wasn't just your imagination: Geico was the biggest radio advertiser in 2010, with the ubiquitous discount insurance provider running a formidable 2.3 million … Read the whole story
ESPN said it will have a branded offering on a new Sprint platform, with content ranging from score updates to live games. Through the … Read the whole story
Oberon Media, which distributes casual games to mobile, online and iTV outlets, has a deal to license rights to the game to TV set … Read the whole story
Pandora and Toyota announced that the carmaker will integrate the country's most popular Internet radio service into Toyota's "Entune" multimedia system. Like previous auto … Read the whole story
Longtime NBC Universal executive Horst Stipp, who worked on cross-platform and product-placement measurement initiatives recently during a 40-year run at NBC, is joining the … Read the whole story
The Advertising Research Foundation Tuesday tapped another long-time media research executive to head up its global expansion strategy, signaling an emphasis on media vs. … Read the whole story
