by Wayne Friedman
A new campaign pushing the glitzy new TV technologies is being targeted to consumers -- courtesy of the National Association of Broadcasters -- with … Read the whole story
by Wayne Friedman
Looking to create the commercial mojo that rival Coca-Cola has on "American Idol," Pepsi has signed up a major marketing/promotional deal as an official … Read the whole story
by Fern Siegel
Harvey Goldhersz was named chief executive officer of MediaCom North America, part of WPP's Group M. He replaces Doug Checkeris. Goldhersz was previously vice … Read the whole story
by Erik Sass
It wasn't just your imagination: Geico was the biggest radio advertiser in 2010, with the ubiquitous discount insurance provider running a formidable 2.3 million … Read the whole story
by David Goetzl
ESPN said it will have a branded offering on a new Sprint platform, with content ranging from score updates to live games. Through the … Read the whole story
by David Goetzl
Oberon Media, which distributes casual games to mobile, online and iTV outlets, has a deal to license rights to the game to TV set … Read the whole story
by Erik Sass
Pandora and Toyota announced that the carmaker will integrate the country's most popular Internet radio service into Toyota's "Entune" multimedia system. Like previous auto … Read the whole story
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by David Goetzl
Longtime NBC Universal executive Horst Stipp, who worked on cross-platform and product-placement measurement initiatives recently during a 40-year run at NBC, is joining the … Read the whole story
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by Joe Mandese
The Advertising Research Foundation Tuesday tapped another long-time media research executive to head up its global expansion strategy, signaling an emphasis on media vs. … Read the whole story