by Wayne Friedman
Pasadena, Calif. -- ABC Entertainment wants not only a strong programming network, but some strong marketing messages that builds its brand name. Paul Lee, … Read the whole story
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by Joe Mandese
Primedia, once one of the biggest media companies in America, this morning announced it is exploring "a variety of strategic alternatives," and has retained … Read the whole story
COMMENTARY
by Tim Harris, Saneel Radia
Last week was the annual Consumer Electronics Show in Las Vegas. Over the last few years, the show has drawn increased attention from brand … Read the whole story
by Wayne Friedman
An "EcoAd" visual "digital" leaf will be put on TV commercials for those advertisers that are green. CBS says viewers who see these ads … Read the whole story
by Erik Sass
2010 didn't represent recovery so much as stability for the consumer magazine business -- but stability is better than the steep losses seen in … Read the whole story
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by David Goetzl
Rentrak, which offers ratings culled from set-top-box data, said it will offer a new batch of demographic data as an add-on to the household-level … Read the whole story
by Erik Sass
Playboy Enterprises is going private, following an announcement that Icon Acquisition Holdings (an investment group run by Playboy founder Hugh Hefner) will buy the … Read the whole story
by David Goetzl
Buoyed by a huge football lead-in, NBC's "Saturday Night Live" posted its highest ratings in quite some time over the weekend in multiple metrics. … Read the whole story