In the midst of what may be the tightest race in years in the broadcast late-night time period, the unlikely winner continues to be … Read the whole story
NBC is looking to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, … Read the whole story
Mobile video consumption continues to rise sharply. Forty percent more Americans were watching video on smartphones and other mobile devices like tablets and iPads … Read the whole story
In a major step forward for the Portable People Meter, Arbitron's passive electronic measurement system for radio exposure has received accreditation from the Media … Read the whole story
With the addition of the Bowl Championship Series and live sports becoming more popular, ESPN said it posted its strongest first quarter ever in … Read the whole story
GfK MRI and its Canadian affiliate, Starch Research Services Ltd., are launching a syndicated magazine ad ROI measurement service in Canada, called StarchMetrix. Read the whole story
CBS is finding a new way to capitalize on Twitter's ability to spark interactivity and engagement. The network will hold "Tweet Week" starting April … Read the whole story
