by Wayne Friedman
Sharp increases in digital video advertising dollars will continue over the next 12 months. The now $1 billion+ market is pegged to rise 22%, … Read the whole story
-
by Wayne Friedman
Amid broadcast and cable network troubles over the Time Warner Cable iPad app, Cablevision Systems has started its own iPad app. The cable operator … Read the whole story
COMMENTARY
by Wendy Melillo
To spark interest in math and science, the National Guard is driving an interactive experience to public high-school parking lots across the country. The … Read the whole story
by Wayne Friedman
In creating what they call the biggest marketing effort ever for the young-skewing network, the CW and Ford Motor will give a car away … Read the whole story
by David Goetzl
To secure approval for the Comcast, NBC merger, Comcast pledged to launch 10 independent channels over the next eight years. The process has begun; … Read the whole story
by Erik Sass
Local radio enjoyed a modest advertising rebound in 2010, but broadcasters shouldn't count on the recovery to continue at the same pace, according to … Read the whole story
by Erik Sass
Digital magazines got another boost this week. Moving Media+, a Bonnier spinoff, has made its Mag+ tablet publishing system available to publishers and agency … Read the whole story
-
by Joe Mandese
The optimism of big national advertisers has reached its highest point in two and a half years, according to a member survey released this … Read the whole story
-
by David Goetzl
Rovi, the company that powers interactive program guides, said it will launch a trial to determine the effectiveness of advertising on IPGs as they … Read the whole story