MediaDailyNews
Wednesday, April 6, 2011
  • Digital OOH Media Revs Soar 24.5% in 2010

    2010 was a blockbuster year for digital out-of-home media, according to official figures compiled by Miller, Kaplan, Arase and released by the Digital Place-based … Read the whole story

  • NBC Pitches Hispanic Viewers To Advertisers, Cross-Networks

    As Lauren Zalaznick takes over NBC Universal's Spanish-language networks, she is launching an initiative to pitch advertisers on Hispanic audiences for all the nets' … Read the whole story

  • USA Network Debuts 'Tough' Mobile App

    USA Network says it has started the first mobile app that will allow viewers to interact with show performers. The app for "WWE Tough … Read the whole story

  • CBS, Turner Shoot Top NCAA Numbers

    Though CBS and Turner Sports claim the best overall ratings for the NCAA Men's Basketball Tournament in years, the finals game -- preliminarily -- … Read the whole story

  • Science Channel Rebrands As Science

    Following in the footsteps of History is Science. After History Channel morphed into simply "History," Discovery Communications said Tuesday the Science Channel would also … Read the whole story