MediaDailyNews
Friday, April 22, 2011
  • Upfront: Cable Nets Expected To Take In $9.2B

    A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market ... Read the whole story

  • MediaBank Lands Burrell, First Deal Blending Agency And Market Systems

    MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement to handle Burrell Communications, a multicultural agency specializing in the African-American marketplace, and ... Read the whole story

  • TV Ads Hit $69B In '10, Digital Viewing Up

    With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for ... Read the whole story

  • HD Commercials Lag At Local TV Stations

    Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say ... Read the whole story

  • Mag Bag: Conde Nast Toys With Free Tablet Editions

    Conde Nast is experimenting with free editions of some magazines as a way of building traffic. The May issue of Wired is being made ... Read the whole story