January 25, 2023
Friday, April 22, 2011
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market … Read the whole story
MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement to handle Burrell Communications, a multicultural agency specializing in the African-American marketplace, and … Read the whole story
With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for … Read the whole story
Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say … Read the whole story
Conde Nast is experimenting with free editions of some magazines as a way of building traffic. The May issue of Wired is being made … Read the whole story
