The upfront deal-making has begun. Fox closed a significant amount of business, with CPM rates up in the 11% range, sources said. Fox is … Read the whole story
Media buyers say Fox is initially asking 14% increases on the CPMs to get at least 11% to 12% closing price increases. ESPN is … Read the whole story
One of the most notable success stories in 2011 comes from American Express Publishing, which said it expects total ad pages to increase 10% … Read the whole story
Cabler USA Network has partnered with Entertainment Weekly and premium ice cream maker Haagen-Dazs to promote its summer original lineup nationwide. They are also … Read the whole story
Bloomberg TV says the takeover of NBC by Comcast has created a "news neighborhood" factor in the placement of cable channels. In Seattle, Bloomberg … Read the whole story
Going into Redbox pricing territory, the newly revamped Blockbuster says thousands of films will now be available on a one-day movie rental basis, priced … Read the whole story
The McClatchy Co. has finally sold a 14-acre parcel of waterfront land, including the headquarters of The Miami Herald, to a Malaysian resort developer … Read the whole story