The sprawling Nexstar station group, which operates 63 TV station nationwide, is exploring a sale once again. A 2007 effort was scuttled as the … Read the whole story
NBC Universal is getting into the private digital ad exchange business. NBC says private exchanges will provide clients with direct access to premium display … Read the whole story
- COMMENTARY
By offering solutions that will enable radio to evolve from a push medium to a two-way dialogue, radio will be able to deliver advertisers … Read the whole story
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buying and planning business to GroupM's Maxus and Publicis Groupe's SMG. The consolidation … Read the whole story
Publicis Groupe, the Paris-based ad agency holding company, on Thursday reported an 8.5% rise in net income to $328 million for the first half … Read the whole story
AT&T continues to boost distribution of its U-verse TV service, though expansion came at a slower pace in the April-June period than last year. … Read the whole story
The bad revenue news at NYTCO was partially offset by the promising results of the new paywall erected around some of The New York … Read the whole story
HD commercials now comprise almost 20% of all TV commercials -- about double the share they had a year ago. The spike is due … Read the whole story
Condé Nast and Adobe unveiled a joint effort to define and deliver a new set of audience metrics for publishers and advertisers. It is … Read the whole story
