Eight months into the job, Mediabrands CEO Matt Seiler continues to put his stamp on the Interpublic media management arm. The latest unit to … Read the whole story
The Fox network hopes its usual fall problem will end this year -- with the help of the much anticipated "X Factor," a big … Read the whole story
New nostalgia-themed broadcast TV will appear more on ABC than any other network this fall. Recognizable brand names like "Pan Am" and "Charlie's Angels" … Read the whole story
Of the 172 digital magazine brands tracked as part of Affinity's semi-annual scorecard, Dwell ranked No. 1, followed by Popular Science, Architectural Digest, Wired … Read the whole story
In a move defined as both organizational and strategic, Aegis Media has launched a new mobile agency, Isobar Mobile, based in London. Initially focused … Read the whole story
With its share price dropping, CEO Bill Livek said he has invested more than $350,000 to buy Rentrak shares over the past four months, … Read the whole story
With help from MTV's new season of "Jersey Shore," Viacom domestic ad revenue should grow in the double-digit range in the current July-September quarter, … Read the whole story
WPP's MediaCom Worldwide has launched a new global sports division, MediaCom SPORT, and tapped IMG vet Marcus John to run the new unit as … Read the whole story
The winner(s) of "The X Factor" singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI … Read the whole story
Big broadcast radio groups have had mixed fortunes in the second quarter, with diverse results from Salem Communications, Saga Communications, and Radio One, reinforcing … Read the whole story
Newspaper publishers continued to take a battering in the second quarter, with The Washington Post Co. the latest to report significant drops in ad … Read the whole story