by Steve McClellan
Eight months into the job, Mediabrands CEO Matt Seiler continues to put his stamp on the Interpublic media management arm. The latest unit to … Read the whole story
by Wayne Friedman
The Fox network hopes its usual fall problem will end this year -- with the help of the much anticipated "X Factor," a big … Read the whole story
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by Wayne Friedman
New nostalgia-themed broadcast TV will appear more on ABC than any other network this fall. Recognizable brand names like "Pan Am" and "Charlie's Angels" … Read the whole story
by Joe Mandese
Of the 172 digital magazine brands tracked as part of Affinity's semi-annual scorecard, Dwell ranked No. 1, followed by Popular Science, Architectural Digest, Wired … Read the whole story
by Steve McClellan
In a move defined as both organizational and strategic, Aegis Media has launched a new mobile agency, Isobar Mobile, based in London. Initially focused … Read the whole story
by David Goetzl
With its share price dropping, CEO Bill Livek said he has invested more than $350,000 to buy Rentrak shares over the past four months, … Read the whole story
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by David Goetzl
With help from MTV's new season of "Jersey Shore," Viacom domestic ad revenue should grow in the double-digit range in the current July-September quarter, … Read the whole story
by Steve McClellan
WPP's MediaCom Worldwide has launched a new global sports division, MediaCom SPORT, and tapped IMG vet Marcus John to run the new unit as … Read the whole story
by Wayne Friedman
The winner(s) of "The X Factor" singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI … Read the whole story
by Erik Sass
Big broadcast radio groups have had mixed fortunes in the second quarter, with diverse results from Salem Communications, Saga Communications, and Radio One, reinforcing … Read the whole story
by Erik Sass
Newspaper publishers continued to take a battering in the second quarter, with The Washington Post Co. the latest to report significant drops in ad … Read the whole story