MediaDailyNews
Wednesday, August 17, 2011
  • MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
    by Erik Sass

    With a new cross-media research service about to launch, the Media Behavior Institute -- a relatively new research outfit, founded in New York City … Read the whole story

  • TRA Patent Ensures Consumer Privacy
    by David Goetzl

    TRA, the measurement company looking to offer a single-source product to serve as the industry standard, said it had secured a second major patent … Read the whole story

  • Mindshare Wins Media Duties For Belk
    by Steve McClellan

    WPP's Mindshare has been named media agency of record for Belk, a major department store chain in the Southeast, after a formal review. The … Read the whole story

  • Entravision: Dual TV/Radio Ad Campaigns Up Reach
    by Wayne Friedman

    Results from a TV-radio station test indicate that jointly selling radio and TV advertising together in simultaneous campaigns can increase audience reach -- and … Read the whole story

  • Aegis Must Overcome Antitrust Concerns To Seal Synovate Sale
    by Steve McClellan

    Aegis Group, the London-based media agency holding company, has come one step closer to selling off Synovate, its market research arm. But further hurdles … Read the whole story

  • Interactive Ads Pay Off for Digital Mags
    by Erik Sass

    While most advertisers are still repurposing static print ads for the digital editions of print magazines, those that opt to include interactive elements (or … Read the whole story

  • NBC Philadelphia, foursquare Make A Deal
    by David Goetzl

    NBC Universal's station in Philadelphia has a deal with location-based social app foursquare to reach younger consumers. The station carrying the NBC 10 brand … Read the whole story