by Steve McClellan
Interpublic Group's Mediabrands is preparing to launch a third global media agency network this year or in early 2012. The new shop would join … Read the whole story
COMMENTARY
by Matt Straz
The 10-year anniversary of the terrorist attacks in New York brought to mind another rebuilding effort over the past decade: my agency. It went … Read the whole story
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by Wayne Friedman
Moving quickly to the next step on the mobile video bandwagon, TV station group E.W. Scripps Co. says it will become the first TV … Read the whole story
by Erik Sass
Two large regional newspaper publishers -- Journal Register Company and MediaNews Group --are joining forces on the digital front, providing online advertisers with greater … Read the whole story
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by Carrie Cummings
Ten years after the terrorist attacks of 9/11 altered the American psyche, advertising and media industry executives reflect back on their personal experiences -- … Read the whole story
by Wayne Friedman
ESPN renews perhaps the most valuable show on cable television: NFL's "Monday Night Football." The new package price comes to $1.8 billion; both "Sunday … Read the whole story
by David Goetzl
The National Football League continues to prove itself as perhaps TV's most reliably strong programming. The Thursday season opener on NBC delivered the second-highest … Read the whole story
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by David Goetzl
A Wall Street analyst applauded Sinclair's $200 million acquisition of seven stations, partly because none are affiliated with Fox. As the largest Fox affiliate, … Read the whole story
by Erik Sass
Teen Vogue has taken advantage of the buzz surrounding Fashion Week to move the pop-up store experience out of suburban New York malls and … Read the whole story
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by David Goetzl
The MSG network will look to integrate Twitter into its broadcasts of minor league hockey this weekend, hoping to take advantage of interactivity as … Read the whole story