by Steve McClellan
Despite marketer concerns about the macroeconomic picture, CBS CEO Leslie Moonves told a crowd of investors and analysts Tuesday that "network television is doing … Read the whole story
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by Steve McClellan
Globally, Publicis Groupe's digital business now accounts for about 30% of the holding company's revenues. But in the U.S., that figure is much higher … Read the whole story
by Wayne Friedman
Time Warner's perspective has been that the current fourth quarter hit a few potholes when it came to TV advertising for its networks. But … Read the whole story
by Mark Walsh
With the film awards season kicking off, Cox Digital Solutions Tuesday rolled out an entertainment-focused ad network spanning more than 1,000 sites and a … Read the whole story
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by Erik Sass
With advertisers expressing growing interest in mobile 2D bar codes, women's interest publisher Meredith Corp. is adopting Microsoft Tag as the standard 2D bar … Read the whole story
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by Joe Mandese
In an effort to get beyond conventional Nielsen ratings, Aegis Media North America this morning announced an agreement to license Rentrak's digital TV set-top … Read the whole story
by Wayne Friedman
Yellow Page publishers will continue to see a softening of business over the next three years. BIA/Kelsey expects revenues from print and online directories … Read the whole story
by Steve Smith
Radio One, the urban radio network with 54 stations in major U.S. markets, has begun selling apps as part of its local advertising products … Read the whole story