-
by Joe Mandese
In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
by Wayne Friedman
Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes … Read the whole story
-
by Erik Sass
Lee Enterprises, which publishes 48 daily newspapers around the country, including the St. Louis Post-Dispatch, disclosed on Monday that it is filing for Chapter … Read the whole story
by Steve McClellan
Rob Norman, the North American CEO of WPP's GroupM, is bullish on agencies. Despite those who believe they will be negated in the digital … Read the whole story
by David Goetzl
CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY … Read the whole story
-
by David Goetzl
LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad … Read the whole story
by David Goetzl
Yogurt marketer Dannon said it will join the roster of Super Bowl advertisers, becoming a first-time participant in the big game. The spot will … Read the whole story
-
by Mark Walsh
Time spent on mobile phones per day on average increased 30% in 2011 to an hour and 5 minutes, easily more than the combined … Read the whole story
by Wayne Friedman
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud … Read the whole story