by Steve McClellan
Packaged-goods giant Unilever has placed its estimated $6 billion global media planning and buying assignment into review. WPP's Mindshare is the incumbent in North … Read the whole story
by Steve McClellan
Omnicom has appointed Dale Adams as the new CEO of its Diversified Agency Services group, succeeding Thomas Harrison, who will retain the title of … Read the whole story
by Wayne Friedman
TV producer Mark Burnett Productions has struck a deal with digital technology company ACTV8.ME, which connects real-time TV shows to social media, supported by … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The workplace presents additional challenges for measuring media consumption. People work both on- and offsite; understanding work-related media use is critical to reaching a … Read the whole story
by Erik Sass
People who read newspapers' digital content tend to be younger, better-educated and more affluent than the print audience for newspapers. The research confirms newspapers' … Read the whole story
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by Wayne Friedman
ABC has promoted three executives to senior vice president -- Doug Hochstadt, David Mayber and Tom Watson -- as part of a restructuring of … Read the whole story
by David Goetzl
Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Anger Management" has a deal to appear north of the border. The arrangement … Read the whole story
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by David Goetzl
The FCC has put in motion a plan to ensure commercials are not louder than the programs in which they appear. The agency's rules … Read the whole story
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by Joe Mandese
JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and also won Best in Show at MEDIA magazine's 2011 Creative Media Awards in … Read the whole story