MediaDailyNews
Wednesday, December 14, 2011
  • Unilever Puts $6B Global Media In Review

    Packaged-goods giant Unilever has placed its estimated $6 billion global media planning and buying assignment into review. WPP's Mindshare is the incumbent in North … Read the whole story

  • Omnicom Names Adams CEO, DAS Group

    Omnicom has appointed Dale Adams as the new CEO of its Diversified Agency Services group, succeeding Thomas Harrison, who will retain the title of … Read the whole story

  • Burnett, ATV8 Integrate TV WIth Social Platforms

    TV producer Mark Burnett Productions has struck a deal with digital technology company ACTV8.ME, which connects real-time TV shows to social media, supported by … Read the whole story

  • Marketers Need To Redefine 'Workplace'

    The workplace presents additional challenges for measuring media consumption. People work both on- and offsite; understanding work-related media use is critical to reaching a … Read the whole story

  • Newspapers' Digital Audience Skews Younger, More Affluent

    People who read newspapers' digital content tend to be younger, better-educated and more affluent than the print audience for newspapers. The research confirms newspapers' … Read the whole story

  • ABC Ups 3 Ad Sales Execs

    ABC has promoted three executives to senior vice president -- Doug Hochstadt, David Mayber and Tom Watson -- as part of a restructuring of … Read the whole story

  • 'Anger' Pays For Sheen, 'Men' Heads To Canada

    Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Anger Management" has a deal to appear north of the border. The arrangement … Read the whole story

  • FCC Takes Action To Tone Down Commercials

    The FCC has put in motion a plan to ensure commercials are not louder than the programs in which they appear. The agency's rules … Read the whole story

  • Digitaria Takes 'Best In Show," MediaCom Most Awarded At Creative Media Awards

    JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and also won Best in Show at MEDIA magazine's 2011 Creative Media Awards in … Read the whole story