Packaged-goods giant Unilever has placed its estimated $6 billion global media planning and buying assignment into review. WPP's Mindshare is the incumbent in North … Read the whole story
Omnicom has appointed Dale Adams as the new CEO of its Diversified Agency Services group, succeeding Thomas Harrison, who will retain the title of … Read the whole story
TV producer Mark Burnett Productions has struck a deal with digital technology company ACTV8.ME, which connects real-time TV shows to social media, supported by … Read the whole story
- COMMENTARY
The workplace presents additional challenges for measuring media consumption. People work both on- and offsite; understanding work-related media use is critical to reaching a … Read the whole story
People who read newspapers' digital content tend to be younger, better-educated and more affluent than the print audience for newspapers. The research confirms newspapers' … Read the whole story
ABC has promoted three executives to senior vice president -- Doug Hochstadt, David Mayber and Tom Watson -- as part of a restructuring of … Read the whole story
Already with a distribution deal with FX, Charlie Sheen's coming sitcom "Anger Management" has a deal to appear north of the border. The arrangement … Read the whole story
The FCC has put in motion a plan to ensure commercials are not louder than the programs in which they appear. The agency's rules … Read the whole story
JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and also won Best in Show at MEDIA magazine's 2011 Creative Media Awards in … Read the whole story
