IPG Mediabrands will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to Global CEO … Read the whole story
It's been said that, in the advertising business, the "inventory goes down the elevator every night" The problem with that quote, which is usually … Read the whole story
There is more consolidation and cost-cutting afoot in the newspaper industry. The 'Worcester Telegram & Gazette,' owned by The New York Times Co., is … Read the whole story
Four Seasons Hotels and Resorts is conducting a global review of its advertising, media and CRM assignments. Word of the review comes shortly after … Read the whole story
New digital out-of-home video displays targeting prospective car buyers will reach 1,000 auto dealerships in the U.S. and Canada by the end of the … Read the whole story
The Ion network is moving further into the entertainment news business as part of YouTube's effort to establish a string of channels on its … Read the whole story
Big-time event network programming was in force Sunday with the NFL playoff on Fox easily besting NBC's "Golden Globes," though both did well in … Read the whole story
WPP Digital unit Possible Worldwide is making it possible for celebrity chef and celebrated merchandiser Wolfgang Puck to interact directly, and personally, with influential … Read the whole story
Disney held firm as the ninth-most-valuable brand in the world, while MTV dropped several slots, but remained in the top 60. Others with significant … Read the whole story
WPP's Kantar Media unit released one of its usual historical reviews of Super Bowl performance leading up to this year’s Big Game, and calculates … Read the whole story
The Nielsen Company says the German advertising market moved up a solid 3.5% in 2011 over 2010, to a value of $32.7 billion -- … Read the whole story