MediaDailyNews
Monday, January 30, 2012
  • OMD's Gunn Orchestrates Levi's Global Digital Shift
    by Steve McClellan

    At a time when the client is shifting its consumer-marketing strategy from a regional to a global approach, OMD has tapped Patrick Gunn to … Read the whole story

  • Broadcasters Slam Time Warner Cable Over Retrans Fees
    by David Goetzl

    The National Association of Broadcasters before Congress has insinuated that Time Warner Cable is using retrans payments to stations as an excuse for raising … Read the whole story

  • ESPN Trumps All Cable Fees, CPMs
    by David Goetzl

    ESPN has the highest affiliate fees in cable, but its CPMs also outpace the other cable networks by a wide margin. ESPN's average CPM … Read the whole story

  • 'Big Bang' Tops 'Idol,' NBC Trails
    by Wayne Friedman

    For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics … Read the whole story

  • Coupons Remain Popular, Digital Searches Up
    by Erik Sass

    Amid continuing economic uncertainty, the total value of savings associated with coupon redemptions increased 12.2% to $4.6 billion in 2011. Digital coupons are one … Read the whole story

  • Global Mobile Entertainment To Hit $54B By '16
    by Wayne Friedman

    Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story