At a time when the client is shifting its consumer-marketing strategy from a regional to a global approach, OMD has tapped Patrick Gunn to … Read the whole story
The National Association of Broadcasters before Congress has insinuated that Time Warner Cable is using retrans payments to stations as an excuse for raising … Read the whole story
ESPN has the highest affiliate fees in cable, but its CPMs also outpace the other cable networks by a wide margin. ESPN's average CPM … Read the whole story
For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics … Read the whole story
Amid continuing economic uncertainty, the total value of savings associated with coupon redemptions increased 12.2% to $4.6 billion in 2011. Digital coupons are one … Read the whole story
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story