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by Steve McClellan
Veteran marketer and agency executive Mark Stewart, currently vice president global media at Kraft Foods, will leave the company as part of its ongoing … Read the whole story
by Wayne Friedman
Media stocks will gain "positive sentiment" in the coming months from expected strong national TV upfront pricing for spring's upfront advertising market. Brian Wieser, … Read the whole story
COMMENTARY
by Abby Auerbach
Traditional broadcast television content is now being made available to turn every screened device into a TV set. It's a big opportunity for new … Read the whole story
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by Steve McClellan
WPP has launched a new shopper marketing initiative, The Shopper Marketing Store, that the holding company says makes it easier for clients to harness … Read the whole story
by Erik Sass
After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays. The recession … Read the whole story
by Mark Walsh
Nearly 60% of mobile phone users plan to look at or use their phones during this year's Super Bowl, according to a new survey … Read the whole story
by Erik Sass
Newspaper Web sites attracted an average of 111 million unique visitors per month in the fourth quarter of 2011, up 5.7% from 105 million … Read the whole story
by David Goetzl
During the game on NBC, Anheuser-Busch will advertise new brand Bud Light Platinum nationally for the first time. It is expected to occupy the … Read the whole story
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by David Goetzl
Plum TV's court auction is expected to have a second bidder in addition to the group co-led by Terry Mackin. In a recent filing, … Read the whole story
by Wayne Friedman
Fox's "Glee" made a big return on Tuesday night, thanks to its Micheal Jackson tribute. "Glee" was the best-rated network TV show. But much … Read the whole story