January 25, 2023
Wednesday, February 22, 2012
While the TV industry has been talking about and experimenting with advanced advertising techniques such as addressable and interactive ads for years, little progress … Read the whole story
- COMMENTARY
Online users are not comfortable with privacy violations, even if they continue to use the Internet. It is dangerous for brands to assume that … Read the whole story
In-theater advertising company NCM Media Networks joins the upfront for the first time this year, presenting at New York City's AMC Loews Lincoln Square … Read the whole story
CiCi's Pizza has just launched a new ad campaign featuring the first work from its recently selected new ad agency, Publicis Dallas.The new campaign, … Read the whole story
As part of its agreement to acquire a majority stake in NBCUniversal, Comcast has announced the first in a series of distribution deals for … Read the whole story
For the full year, total revenues for Clear Channel Media Holdings increased 5% to $6.16 billion. CCME (radio) revenues increased 4% to $2.99 billion, … Read the whole story
The end of 2011 did not register any uptick for newspaper publishers, with multiple publishers reporting continued revenue declines in the fourth quarter. That … Read the whole story
Bravo said a neuroscience study it commissioned shows advertising is much more likely to resonate when shown during a program with related content. The … Read the whole story
