Mindshare, the global media services network, has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media … Read the whole story
Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off … Read the whole story
By investing in spot TV rather than network scatter, advertisers will get more for their money. Read the whole story
Media buyers know how challenging it can be to accurately allocate budget to TV vs. online video and other emerging channels. There is no … Read the whole story
Young Broadcasting, the group with 10 stations that emerged from bankruptcy in 2010, said CEO Tony Cassara has stepped down as CEO and as … Read the whole story
AMC Networks grew nearly 15% in ad sales in the fourth quarter of 2011. This was part of an overall 12% increase in all … Read the whole story
NewsRight, a company created by a consortium of big publishers to handle online licensing of their content, has struck its first deal, making content … Read the whole story
Pushing the boundaries to where its young TV viewers are, as well as helping its TV advertising sponsors, The CW will launch a new … Read the whole story
Total newspaper ad revenues (including print and online) sank 7.3% to $23.9 billion in 2011. Total print revenues sank 9.2% from $22.8 billion to … Read the whole story
Mark Burnett, who has overseen a string of reality hits dating back to the launch of "Survivor," has taken an ownership stake in Youtoo, … Read the whole story
Cosmopolitan, the iconic women's lifestyle magazine, is launching a Hispanic-focused, English-language version, Cosmo Latina, in May. The new magazine aims to attract beauty and … Read the whole story