January 25, 2023
Monday, March 19, 2012
Toshiba International Corp., a Houston-based unit that is part of Japan's global electronics giant, has awarded ad shop Shelton Group the marketing services account … Read the whole story
COMMENTARY2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more … Read the whole story
For the second time since its launch in 2007, NBCUniversal's "Green is Universal" has landed a major consumer sponsor to support its environmentally conscious … Read the whole story
The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. … Read the whole story
In the social media age, where word of a company can spread instantaneously over the Internet, many firms have reevaluated their PR efforts. A … Read the whole story
Urban broadcaster Radio One had "an awful fourth quarter," according to CEO and president Alfred Liggins III, who confessed that the company's poor performance … Read the whole story
With CBS in NCAA Men's Basketball Tournament mode -- airing the first big night of the event on Thursday -- some networks expected the … Read the whole story
The Sportsman Channel -- part of InterMedia Partners along with GMC -- has distribution in over 30 million homes, a benchmark many networks use … Read the whole story
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed a deal involving content sharing and cross-promotional initiatives. Read the whole story
