Friday, March 23, 2012
  • Coke To Focus On Events, Loses Faith In 30-Second Spot

    Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns. With ad-skipping rampant, the company has … Read the whole story

  • The Case For Media Independence

    With the explosion of new media channels, clients are once again reevaluating their agency relationships, with many inviting independents to take a seat at … Read the whole story

  • SAI Repositions Trollbeads Ad, Marketing Strategy

    Trollbeads, the Copenhagen-based company, is considered to be one of the leading firms in the beaded jewelry business worldwide, but business lagged in the … Read the whole story

  • Katz 360 Joins Forces With Audience Partners

    Katz 360, the cross-platform digital division of Katz Radio, has signed a strategic agreement with Audience Partners, an online ad platform that specializes in … Read the whole story

  • 3D Much Hype, TV, Movie Revs Drop

    Technology-minded TV companies should take note of how new high-tech movies fared among theatrical marketers: Revenues from 3D movies dropped nearly 20% in 2011 … Read the whole story

  • Mag Bag: 'Wired' Deploys NFC Chips

    While 2D mobile barcodes are getting a lot of attention from magazine publishers and advertisers, Wired is experimenting with another print-mobile ad hybrid by … Read the whole story

  • 'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust

    The new NBC show "Bent" pulled in with the lowest rating ever for a new NBC comedy: a Nielsen preliminary 1.0 rating/3 share among … Read the whole story

  • Paying Not To Get Ads

    In a blog post this past week, a reporter for the New York Times pondered the paradox that although folks online say they care … Read the whole story