Monica Karo has been tapped to replace Andrew McLean as CEO of PHD US. She was previously president of integrated accounts at Omnicom Media … Read the whole story
New York-based media shop R.J. Palmer has been awarded media planning and buying duties for a new line of dietary supplements from ChromaDex called … Read the whole story
Panasonic's North American CTO cast doubt on whether Apple would be successful in launching a new smart TV product, which would include a voice-activated … Read the whole story
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
Wal-Mart plans to aggressively keep prices down and continue that effort as a centerpiece of its marketing efforts, some of which is tied to … Read the whole story
While most big brands now make some effort to appear environmentally friendly, U.S. consumers remain skeptical about their sincerity -- and 77% of consumers … Read the whole story
The total digital circulation of consumer magazines tracked by the Audit Bureau of Circulations has jumped from 1.4 million in the second half of … Read the whole story
Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz … Read the whole story
It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing … Read the whole story