by Wayne Friedman
2011 was not a good year for local TV advertising -- dropping nearly 8% versus the year before. BIA/Kelsey says advertising revenue for TV … Read the whole story
by Wayne Friedman
U.S. advertising revenue -- excluding political and Olympics but including direct marketing -- was $171.7 billion in 2011, a 3.1% gain from 2010, per … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Digital video provider Perform Group has struck a deal to offer a range of international sports on a subscription basis to Facebook's 900 million … Read the whole story
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by Wayne Friedman
CBS grabbed a healthy 5% gain in advertising revenues in the first quarter for all its media businesses -- and expects somewhat stronger ad … Read the whole story
by Mark Walsh
Cox Digital Solutions has created a separate division to sell mobile inventory across its network of local media and vertical content sites. The new … Read the whole story
by Erik Sass
While there were some spots of good news here and there, most big newspapers saw their circulations decline again from March 2011-March 2012, according … Read the whole story
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by Ross Fadner
Women took center stage during NBCUniversal's digital content "NewFront" in New York Tuesday night, as the traditional media giant unveiled a slate of video-related … Read the whole story
by Fern Siegel
Michael Baer, a former group managing director at Cramer-Krasselt, has joined Starcom USA as executive vice president/managing director. He in in charge of the … Read the whole story
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by Joe Mandese
At a time when the market of suppliers serving Madison Avenue's so-called back-office -- the software, systems and technology agencies use to plan, buy, … Read the whole story
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by David Goetzl
NBCUniversal is launching a centralized digital gaming platform across its properties. The Universal Games Network creates a platform that various business units can tailor … Read the whole story
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by David Goetzl
Looking to diversify beyond the traditional screen, DirecTV has launched a unit devoted to digital initiatives. A digital entertainment products group, focusing on distribution … Read the whole story
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by David Goetzl
The free newspaper at the hotel front desk may give way to a digital version in the not-too-distant future. Customers at the 10 Hilton … Read the whole story