Monday, May 21, 2012
  • Mediabrands To Debut BPN, Third Agency Network

    Mediabrands is preparing to launch its third agency network this summer. The shop will be called Brand Programming Network, or BPN, and is designed, … Read the whole story

  • WPP's Possible Buys Big Stake In Russia's Grape Agency

    WPP's Possible Worldwide has bought a majority stake in Grape, a Russian digital agency. Like most holding companies, WPP is bulking up on its … Read the whole story

  • Nielsen To Analysts: We've Created A 'Currency,' Says GroupM WIll Use OCR To Guarantee Ad Buys

    A top Nielsen executive said the company's fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with … Read the whole story

  • Want A DIY Kit For Social Media? Try Radio Shack

    In college, one of my pals bought an 80-watt Dynaco stereo control amp kit and painstakingly built it over four months. That fall, he … Read the whole story

  • The First DVR Dominant Upfront

    In today's DVR dominant world, the only "appointment television" taking place during prime time is when the "season pass" is being set on the … Read the whole story

  • Radio Ad Revs Edge Up

    Radio started the year with modest growth, according to the latest figures from the Radio Advertising Bureau, which said total radio advertising revenue increased … Read the whole story

  • TV Venues Depend On Demo

    Teenagers watch TV in less common areas of the home -- such as bedrooms and basements ---while 12-17s spend an outsized share of game … Read the whole story

  • GM Pulls Out Of Super Bowl '13, CBS To Carry

    General Motors will not be advertising in the next Super Bowl, which will run on CBS in 2013. Traditionally, the big automaker has been … Read the whole story