January 25, 2023
Wednesday, May 23, 2012
- COMMENTARY
Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad … Read the whole story
Starcom MediaVest Group Exchange had been negotiating with Dish Network over a significant TV addressable advertising deal. But after hearing about Dish's new feature … Read the whole story
MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across … Read the whole story
Speaking at the national cable convention on Tuesday in Boston, FCC Chairman Julius Genachowski offered cable operators some hope that carriage payments to broadcasters … Read the whole story
The National Association of Broadcasters wants to stop the Federal Communications Commission's proposed rules around political advertising disclosure -- and it is taking the … Read the whole story
As part of Tribune's ongoing Chapter 11 bankruptcy proceedings, the corporation may be setting the stage for a sale of some media properties. Given … Read the whole story
A New York District Court judge has denied a request by WPP and its operating units Ogilvy & Mather and Neo@Ogilvy to dismiss a … Read the whole story
MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New … Read the whole story
