Wednesday, May 23, 2012
  • Is Facebook An Advertising Medium?

    Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad … Read the whole story

  • Starcom, Dish Battle Over Ad-Skipping AutoHop

    Starcom MediaVest Group Exchange had been negotiating with Dish Network over a significant TV addressable advertising deal. But after hearing about Dish's new feature … Read the whole story

  • MEC Debuts Analytics Tool To Optimize Media Sales

    MEC North America is rolling out a new ROI analytics tool, dubbed Crossmedia, that compares and optimizes the sales effectiveness of media plans across … Read the whole story

  • FCC Hints Cable Carriage Payments Could Lessen

    Speaking at the national cable convention on Tuesday in Boston, FCC Chairman Julius Genachowski offered cable operators some hope that carriage payments to broadcasters … Read the whole story

  • NAB Sues FCC Over Political Ad Reporting

    The National Association of Broadcasters wants to stop the Federal Communications Commission's proposed rules around political advertising disclosure -- and it is taking the … Read the whole story

  • Tribune May Sell Print, Broadcast Properties

    As part of Tribune's ongoing Chapter 11 bankruptcy proceedings, the corporation may be setting the stage for a sale of some media properties. Given … Read the whole story

  • WPP's Request To Dismiss SOX Suit Denied

    A New York District Court judge has denied a request by WPP and its operating units Ogilvy & Mather and Neo@Ogilvy to dismiss a … Read the whole story

  • MundoFox Expands Reach To Majority Of Hispanic Markets

    MundoFox, the Hispanic-targeted network set to launch in August, has added a presence in Chicago and says it expects to add affiliates in New … Read the whole story