Tuesday, May 29, 2012
  • Unilever Retains Mindshare For Media-Buying Duties

    Unilever will keep WPP's Mindshare as its media-buying agency in the U.S., the first shoe to drop in a $6 billion global review by … Read the whole story

  • Buffett To Buy More Newspapers

    Warren Buffett isn't done buying newspapers. Berkshire Hathaway may acquire more newspapers in the next few years, according to the Omaha investment mogul, fresh … Read the whole story

  • Halfway To Oblivion - Or Salvation?

    Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story

  • Fox Wins TV Season, NBC Jumps To Third Place

    Fox won another TV season, in the viewing metric that matters most to advertisers: 18-49 viewers. But the race was a lot closer, as … Read the whole story

  • IPG Shareholders Keep Roth, Exec Compensation In Place

    Interpublic shareholders met Thursday in New York and voted overwhelmingly to re-elect all members of the company's board of directors including chairman and CEO … Read the whole story

  • 'American Idol' Turns Live TV Into Tweet Fest

    The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock … Read the whole story

  • Ad Diversity Challenged In New Ad, 'Pitch'

    AMC and multicultural shop Muse Communications are about to turn up the volume on the discussion about the ad industry's lack of diversity. A … Read the whole story

  • Social Media Gives Additional Push To TV Ratings

    Social media's influence continues to significantly add value to some shows -- especially those that don't have the biggest ratings. The largest gains for … Read the whole story