Wednesday, June 27, 2012
  • Nielsen To Increase Sample Sizes In Local Markets, Use STB Data

    After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story

  • News Corp. To Split Biz In Two: Newspaper, TV/Film

    News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up … Read the whole story

  • Hearst Magazines Debuts Private Ad Exchange

    As the online ad market looks more like the Nasdaq, publishers must decide whether to build their own ad exchanges. Just the latest to … Read the whole story

  • Sweet Spot: Danone Plans Media Review, $500 Mil In Ad Spend

    Danone, the French dairy products company and parent of Dannon Yogurt is planning a media agency review, according to sources. The company spends an … Read the whole story

  • Major Players Strike New Digital Radio Deals

    Clear Channel Media and Entertainment (formerly Clear Channel Radio) has struck a deal bringing over 100 radio stations owned by Cox Media Group and … Read the whole story

  • USA, A&E Rate As Top Cablers, AMC Slides

    History, TBS and ESPN had strong viewership stories to tell in the second quarter -- but not Nickelodeon, which continues to see some woeful … Read the whole story

  • PGA Tour Takes Back Digital Control

    Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end … Read the whole story

  • Empathy - The Marketers' Secret Weapon

    The ability to empathize underpins great advertising and marketing. It's the willingness to not merely think out of the box, but to act out … Read the whole story