January 25, 2023
Wednesday, June 27, 2012
After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story
News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up … Read the whole story
As the online ad market looks more like the Nasdaq, publishers must decide whether to build their own ad exchanges. Just the latest to … Read the whole story
Danone, the French dairy products company and parent of Dannon Yogurt is planning a media agency review, according to sources. The company spends an … Read the whole story
Clear Channel Media and Entertainment (formerly Clear Channel Radio) has struck a deal bringing over 100 radio stations owned by Cox Media Group and … Read the whole story
History, TBS and ESPN had strong viewership stories to tell in the second quarter -- but not Nickelodeon, which continues to see some woeful … Read the whole story
Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end … Read the whole story
- COMMENTARY
The ability to empathize underpins great advertising and marketing. It's the willingness to not merely think out of the box, but to act out … Read the whole story
