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by Steve McClellan
Is Havas next? Or Interpublic Group? In the wake of Dentsu's offer for London-based Aegis Group, industry chatter focused on which firms might be … Read the whole story
by Steve McClellan
Ad sales rep firm Petry Media is teaming with Denver-based interactive advertising technology specialist TV Ad Works on a new joint venture called Petry … Read the whole story
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by Steve McClellan
Sears Holdings is reviewing its media agency assignment, according to 'Ad Age.' The incumbent is Havas' MPG, which won the account back in 2007, … Read the whole story
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by David Goetzl
Gray Television released preliminary figures for the second quarter showing that revenues will be up about 6%, stripping out dollars from political spending and … Read the whole story
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by David Goetzl
Coke's massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will … Read the whole story
by Erik Sass
Teen girls, open your wallets. This month, there are two competing handbooks: "100 Cutest Guys," from the editors of 'Us Weekly,' and "Superstars! Hearthrobs," … Read the whole story
by Karl Greenberg
The program visits 200 colleges starting this summer before the beginning of the academic year. Russell will sell t-shirts and hoodies bearing representations of … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
"Second-screening," or the use of tablets and smartphones while watching TV, is on the rise, but have you ever wondered how that behavior breaks … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a result sure to please Aaron Sorkin's rapidfire Newsroom brain, Americans told Gallup that they have by and large lost confidence in television … Read the whole story
COMMENTARY
by Christine Champagne
Does online display advertising build brand equity? There is a lot of debate on this subject, but a comScore study commissioned by iProspect on … Read the whole story