Holding company media agency billings have doubled over the past 10 years to more than $286 billion, representing a nearly 7% annual compounded growth … Read the whole story
In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second … Read the whole story
NBC is pegging potential buzz to heavy show promotion and two ad-free debuts of new shows during the Olympic run. Bob Greenblatt, chairman of … Read the whole story
The family of the late Sidney Harman is no longer contributing money to the Newsweek Daily Beast Co., the joint venture formed by Harman … Read the whole story
Asked at a Senate hearing Tuesday why consumers aren't given more information about how their cable bill is calculated, Time Warner Cable executive Melinda … Read the whole story
The Carlyle Group, one of the private equity entities with a stake in Nielsen, has hired former Fox and Discovery executive Peter Liguori in … Read the whole story
NYC's Metropolitan Transit Authority has launched a new program to sell ads on the front of MetroCards. When the first of the new ads … Read the whole story
The NBC Sports Network is now looking to push into basic sports programming for a cable sports network with sports highlights. It kicks off … Read the whole story
"TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited … Read the whole story
At this time last year, I received one of the most cursory story assignments in my (mumbles into sleeve)-year career in journalism. As opposed … Read the whole story