January 25, 2023
Monday, September 17, 2012
The TV scatter advertising market continues to struggle -- and for many media-buying executives, it seems to show little to no growth for the … Read the whole story
While it didn't match the growth rates for Internet or TV advertising, radio managed to post a modest 1% increase in total advertising revenues … Read the whole story
More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners -- 63% -- watch TV while using their tablets, per a study … Read the whole story
Internet radio service Pandora, which just announced a 48% increase in active listeners to 56 million by the end of August, continues to excite … Read the whole story
Omnicom's OMD and WPP's MediaCom were the big winners at this year's M&M Awards, which honor excellence for work by media shops for multi-regional … Read the whole story
National Geographic Channel said Tom Hanks will serve as the host and narrator for the two-hour special "Killing Lincoln." Scott Free Productions, founded by … Read the whole story
ESPN will again offer ads this fall on one side of the screen while the action continues on the other in 10 NASCAR races. … Read the whole story
Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the … Read the whole story
- COMMENTARY
As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story
