Though earlier media estimates had presidential challenger Mitt Romney ahead of President Barack Obama in drumming up donations for media spending, Obama has been … Read the whole story
BIA/Kelsey says total local TV associated revenues will grow to revenue of $20.3 billion in 2012 from $18.4 billion a year ago. The group … Read the whole story
After a 10-month process, Unilever has wrapped up its global media review, consolidating its global communications planning assignment mostly under one agency: Omnicom's PHD. … Read the whole story
Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. The iPad app works along with the eponymous Oct. 6 TV special co-produced … Read the whole story
A new study unveiled by Spanish-language network Telemundo indicates that 90% of Latinos pinpoint family as the core to their identity, while nearly that … Read the whole story
NBCUniversal outperformed ad sales expectations in the recent London Games and among its arguments to keep momentum going in two years is Olympic-casts, which … Read the whole story
Some 76% of New Orleans residents saying local TV news will be their first choice now that the 'New Orleans Times-Picayune' is moving from … Read the whole story
Univision has named ex-Telemundo executive Steve Mandala as an executive vice president leading the client development group. Read the whole story
- COMMENTARY
Averages can mislead. When analyzing social-sentiment data, the friendly tweet can steer you wrong, but beware even more of the simple mean. Read the whole story
It's that time of year when the editors of MEDIA magazine begin evaluating candidates for our 2012 Agency of the Year awards. If you … Read the whole story
