MediaDailyNews
Friday, October 19, 2012
  • Posterscope's Buckley Receives Light Sentence For Fraud

    Former Posterscope financial director James Buckley was sentenced Tuesday for his role in a scheme to defraud the company. He got off with time-served … Read the whole story

  • Global Ad Dollars Up: TV Leads, Internet Rises

    Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars. TV holds the biggest share of advertising … Read the whole story

  • Horizon Media Taps Santello To Head LA Office

    New York-based independent shop Horizon Media has hired digital strategist and agency veteran Paul Santello, as EVP, managing partner of its Los Angeles office. … Read the whole story

  • C3 Ratings Vary, Show Gains On Fox, ABC

    Both the C3 and live program ratings for the first week of the season were down on average 17% versus the year before. NBC … Read the whole story

  • ESPN Continues Near Top In 'Forbes' Brand Rankings

    Trailing only Nike but leading Adidas by a wide margin, ESPN remained the second-most-valuable brand in the sports business this year, according to Forbes. … Read the whole story

  • Mag Bag: Ad Pages Continue To Fall

    According to the latest quarterly tally from the Publishers Information Bureau, total magazine ad pages fell 8% to 36,059 in the third quarter of … Read the whole story

  • 'Newsweek' To Shutter Print Edition

    After nearly eight decades in print, 'Newsweek' will close its print edition in December, leaving the Newsweek Web site and its sister site The … Read the whole story

  • Political Ad Tracker: Online Spend Taps Data for Efficient Campaigns

    In previous Political Ad Trackers, we have analyzed why the Super PAC-fueled ad spend has not been as heavy online. But this doesn't mean … Read the whole story

  • Using Tonnage To Raise Votes

    One of the benefits of living in Connecticut, a state with a measly seven electoral votes that has gone solidly Democratic in every Presidential … Read the whole story