MediaDailyNews
Wednesday, November 14, 2012
  • Study: Ad Agencies Upbeat About 2013 New Biz

    A majority of ad agencies believe new business opportunities will increase in 2013 compared to 2012, per a new study. The economic growth, slow … Read the whole story

  • Given Ratings, C7 May Usurp C3 Model

    Although advertisers don't pay for seven days of viewing, more top network TV shows are grabbing big week-long DVR viewership -- with many programs … Read the whole story

  • Live TV Viewing Dips, Cross-Screen Digital Use Up

    Live television viewing continues to lose ground -- albeit slowly -- as time-shifted programming and multitasking with smartphones and/or tablets gains ground. Read the whole story

  • Diamond Replaces Brien At McCann World Group

    Nick Brien -- the CEO of Interpublic Group's McCann World Group -- is out, the holding company confirmed Tuesday. He has been replaced by … Read the whole story

  • TWC Sponsors Concerts In Madison Square Garden

    Time Warner Cable, which has a heavy presence in Manhattan, has inked a deal with Madison Square Garden to serve as a top-line sponsor … Read the whole story

  • Ex-IPG Volpe Battles With Agency Over Facebook Profits

    Former Interpublic Group account executive Ray Volpe and the holding company continue to battle in court over the company's profit from its investment in … Read the whole story

  • NatGeo: Second-Screen Tags, Aids Viewers, Marketers

    National Geographic Channel will use technology from Yahoo's IntoNow to offer second-screen experiences in conjunction with the return of its reality series "Rocket City … Read the whole story

  • Spotify Debuts Chevy-Sponsored 'Emerge' App

    Spotify is launching its first in-house-created app to help users discover new music based on trending data like social buzz, playlists and what people … Read the whole story