A majority of ad agencies believe new business opportunities will increase in 2013 compared to 2012, per a new study. The economic growth, slow … Read the whole story
Although advertisers don't pay for seven days of viewing, more top network TV shows are grabbing big week-long DVR viewership -- with many programs … Read the whole story
Live television viewing continues to lose ground -- albeit slowly -- as time-shifted programming and multitasking with smartphones and/or tablets gains ground. Read the whole story
Nick Brien -- the CEO of Interpublic Group's McCann World Group -- is out, the holding company confirmed Tuesday. He has been replaced by … Read the whole story
Time Warner Cable, which has a heavy presence in Manhattan, has inked a deal with Madison Square Garden to serve as a top-line sponsor … Read the whole story
Former Interpublic Group account executive Ray Volpe and the holding company continue to battle in court over the company's profit from its investment in … Read the whole story
National Geographic Channel will use technology from Yahoo's IntoNow to offer second-screen experiences in conjunction with the return of its reality series "Rocket City … Read the whole story
Spotify is launching its first in-house-created app to help users discover new music based on trending data like social buzz, playlists and what people … Read the whole story