Monday, November 19, 2012
  • Sandy Weighs Heavily On Nielsen, Relies On 'Weighting' To Produce National TV Ratings

    On Oct. 29th, when Superstorm Sandy knocked more than 8 million households off the grid in some of the nation's largest media markets, it … Read the whole story

  • Radio Broadcasts Flat Revs

    Despite an influx of political advertising dollars, radio revenues were flat in the third quarter of 2012, treading water at $4.24 billion, according to … Read the whole story

  • InterMedia To Acquire Outdoor, Sportsman Channels

    Competitive networks Outdoor Channel and the Sportsman Channel will become part of a new NASDAQ-listed public company, InterMedia, which will also include related magazines, … Read the whole story

  • Mondelez Taps Aegis Media For Western European Biz

    Snack food giant Mondelez International, recently spun off from Kraft Foods, has selected Aegis Media to handle the bulk of its estimated $320 million … Read the whole story

  • Entertainment Vets Debut New Marketing Agency: Bond

    Movie studios and other entertainment companies now have another West-Coast-based entertainment marketing agency to consider for their print, digital and video marketing materials -- … Read the whole story

  • CBS Commandeers Thursday Night

    CBS picked up the pace on a key November Thursday night, winning the night with every one of its shows. The network's Nielsen preliminary … Read the whole story

  • TrueCar Campaign Drives Transparency Message

    The new "Let's Talk Truth" effort positions the company as a no-B.S. real-price site, with the message that there's nothing under the table in … Read the whole story