Nielsen disclosed more about the magnitude of Superstorm Sandy on national and local TV ratings during a "recovery plan" briefing with clients Tuesday morning, … Read the whole story
Health care giant Johnson & Johnson has retained UM as its media buyer in North America, the client has confirmed. The company spent just … Read the whole story
A Wall Street firm has increased its growth projection for the overall U.S. ad business for 2012, bumping it up from 4.9% to 5.9%. … Read the whole story
Van Wagner Communications, the largest privately held outdoor advertising company in the U.S., is getting even bigger with its acquisition of Fuel Outdoor Holdings. … Read the whole story
Interpublic Group said today it sold the remaining investment it had in Facebook for $95 million. Last year, it sold half of its investment … Read the whole story
David Zinczenko, who helped shape the iconic, typically shirtless 'Men's Health' franchise, is stepping down as editor in chief and leaving publisher Rodale before … Read the whole story
When the deal with YES Network closes, News Corp. will start with a 49% stake in the network that carries New York Yankees games. Read the whole story
The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last … Read the whole story
It's time to fasten your seatbelts. At least that's the opinion of Miles Nadal, CEO of advertising and marketing services holding company MDC Partners. … Read the whole story
Electus, the multifaceted production entity spearheaded by Ben Silverman, has inked a deal to make several series available on Discovery networks outlets overseas. The … Read the whole story
Deep into the November sweeps for TV stations, many top national syndication TV shows picked up the pace in the key local TV advertising … Read the whole story
Moving one step closer to taking on Netflix, video service Vdio just launched in private beta in the United States and the United Kingdom. … Read the whole story
Devices like the iPad, Kindle Fire and smartphones have made it possible to watch video wherever and whenever. How we understand viewing behaviors has … Read the whole story