A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out-of-home advertising, as they offer an opportunity for two-way communication that … Read the whole story
Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An … Read the whole story
A top Gap marketing executive said the company made a renewed push into out-of-home advertising in 2012, partly to increase business in top markets … Read the whole story
'The Washington Post' ends tuition reimbursement as a way to lower costs, while 'The Cleveland Plain Dealer' revealed plans to lay off around a … Read the whole story
"The Victoria's Secret Fashion Show," now an early annual December event, pulled in a big Nielsen 3.5 rating/10 share, while "Rudolph the Red Nosed … Read the whole story
Publicis Groupe and IBM have expanded their 10-year old e-commerce partnership to serve the growing demand for global e-commerce services by big multinational clients. … Read the whole story
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. Read the whole story