MediaDailyNews
Monday, December 10, 2012
  • Auto Ads Drive Local TV Ad Sales

    The TVB, the TV stations' advertising marketing group, says TV continues to be the best driver of automotive marketers -- and local TV stations … Read the whole story

  • Hearst Buys Stake In NorthSouth Productions

    Hearst Corp. has secured a half-stake in NorthSouth Productions. A reality producer, it is soon to launch "Impractical Jokers" on truTV, and the veteran … Read the whole story

  • Search Consultants Rate Agencies, Grey Tops

    Grey Advertising was rated the "best all-around ad agency of 2012," according to a new poll of agency search consultants conducted by Avidan Strategies, … Read the whole story

  • Omnimedia Shutters 'Whole Living,' 'Everyday Food' Magazines

    Martha Stewart Living Omnimedia is shuttering "Whole Living" and "Everyday Food" magazines early next year after deciding not to sell the publication. Read the whole story

  • Lexus Cars Integrated Into Food Network Shows

    Food Network has expanded its advertising relationship with automaker Lexus to be a content partner. In seasons five and six for the network's "Restaurant … Read the whole story

  • Lenovo Named We Are Social Global AOR

    Rounding out a strong year for We Are Social, Lenovo has named the London-based social media agency as its new global social media agency … Read the whole story

  • GAC Network Broadens Base With Hollywood Talent

    The new campaign, which is quietly launching on the network this week before fully rolling out in the first quarter, expands on an effort … Read the whole story

  • Top 10 Excuses For Disrespecting Management

    I've been out of the ad-criticism game for a few years now, but those Top and Bottom 10 year-enders are irresistible, are they not? … Read the whole story

  • Agency of the Year: Gold -- Digitas

    With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch On Monday, Feb. 27th, when a race car … Read the whole story