New York independent media shop Horizon Media has hired marketing and agency veteran John Marson as vice president, director of resource development for its … Read the whole story
Almost all agencies obsessively promote how different they are from other shops in efforts to retain clients and win new business. But a new … Read the whole story
Top-rated cable shows had a major shakeup this year, with AMC"s "The Walking Dead" easily posting the best results over usual winners from TNT … Read the whole story
There were 227 new magazines launched in 2012, according to Mediafinder.com, an online database of magazines owned by Oxbridge Communications. Launches significantly outpaced closures, … Read the whole story
The New York Knicks are off to a fast start, but the Madison Square Garden Co. believes Fuse, its music-oriented network, could be a … Read the whole story
According to Viacom CEO Philippe Dauman, older-skewing Viacom networks, such as TV Land, Nick at Nite and CMT, have some runway with more programming … Read the whole story
For 2012, Fox News Channel continued its commanding lead among all cable news networks in terms of total viewer and key advertiser-desired viewers. Both … Read the whole story
The other day, my wife and I were talking about her trip with my daughter for a college visit. As I am wont to … Read the whole story