January 25, 2023
Monday, December 17, 2012
Making what it calls its largest transaction in the company's history, Discovery Communications has made two significant European deals: acquiring SBD Nordic and forming … Read the whole story
Publicis has confirmed that it has purchased UK-based digital shop Outside Line, a specialist in social media and experiential marketing. Publicis said Outside Line … Read the whole story
Online dating service eHarmony has shifted its media planning and buying assignment to Huntington Beach, CA-based Ocean Media, the agency has confirmed. The incumbent … Read the whole story
When it comes to prime-time non-sports programming so far this season, ABC leads in the TV currency that matters most to advertisers -- good … Read the whole story
Facebook's release of updated iOS and Android apps on the same day this week only highlighted the social network's focus on mobile as the … Read the whole story
International sports federations receive more than $2 billion per year in sponsorship, according to the monthly Sponsorship Today, which analyzed more than 400 deals … Read the whole story
- COMMENTARY
From Oklahoma City to 9/11, from Katrina to Kosovo, certain marketers pushed themselves into public view. Perhaps these companies, and the people within them, … Read the whole story
- COMMENTARY
Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the author of the award-winning book "The Chaos Scenario," publicly declined to do a … Read the whole story
- COMMENTARY
It's hard to imagine that there is as horrible a narrative as the one that took place in the Sandy Hook Elementary School on … Read the whole story
