Reporting on what proved to be a "difficult, uncertain and disappointing" 2012, Publicis chief Maurice Levy this morning cautioned shareholders that 2013 "looks like … Read the whole story
Nielsen late Wednesday announced a secondary public offering of 35 million shares of common stock, which would be sold by "certain existing shareholders" -- … Read the whole story
The parent company of Time Inc. is considering selling a number of big titles, including 'People,' 'InStyle,' and 'Real Simple,' according to 'Fortune' magazine, … Read the whole story
WPP's Maxus has tapped Richard Stokes for the role of global new business and marketing director. Stokes, a 16-year industry veteran, will lead efforts … Read the whole story
The National Geographic Channel is riding the wave of interest in all things Lincoln-related with a new "factual drama," "Killing Lincoln." The New York … Read the whole story
ABC announced an incomplete list of Academy Award advertisers that includes four marketers that were also in the Super Bowl earlier this month: Coca-Cola, … Read the whole story
Interpublic Group's Orion Holdings has promoted Steve Mueller to president of both NSA Media, the newspaper planning and buying specialist, and Wahlstrom the directory … Read the whole story
Comcast CEO Brian Roberts said the company's emphasis on marshaling an array of assets to back a single NBCUniversal initiative is paying off with … Read the whole story
Getting awareness for one's brand is still a tricky formula. But the most success is coming from a combination of traditional paid media and … Read the whole story
Some six weeks into midseason, CBS has now risen to a solid first place in key 18-49 viewers among broadcast networks' prime-time programming. The … Read the whole story
It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the … Read the whole story