Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV … Read the whole story
Pay-TV cord cutting will be minimal over the next several years. And while traditional TV viewership is in decline, TV will easily remain the … Read the whole story
British Airways has put its global media planning and buying account into review. The incumbent for most of those chores is Publicis Groupe's ZenithOptimedia. … Read the whole story
Agency holding company MDC Partners crossed the $1 billion revenue mark for the first time in 2012. For the year, revenue was up 14% … Read the whole story
Widespread use of apps, Netflix and other functions on smart TVs may be a while away, but the sets are making their way into … Read the whole story
Strong advertising gains helped Univision Communications add nearly 10% to its revenue coffers in the fourth quarter 2012. Fourth-quarter revenue climbed 9% to $672 … Read the whole story
Dennis Publishing, which owns 'The Week' and 'Mental Floss' in the U.S. and publishes U.K. titles including 'Men's Fitness' and 'Auto Express,' has invested … Read the whole story
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shopping habits via their smartphones. The aim is to give physical retailers access … Read the whole story
Evidon measured sites across the Internet and found the number of web-tracking tags from ad servers, analytics companies, audience-segmenting firms, social networks and sharing … Read the whole story