by Steve McClellan
In 2011, Miles Nadal, founding CEO of MDC Partners, was the highest-paid holding company chief in Adland. But he didn't repeat as pay champ … Read the whole story
-
by David Goetzl
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. … Read the whole story
by Steve McClellan
After months of working on the effort, UM's Custom Content division has adopted UM's proprietary cross-media measurement platform known as AMP to create a … Read the whole story
by Erik Sass
While publications of all sizes have benefited from digital subscription strategies, big names continue to lead the way. 'The Wall Street Journal' maintained its … Read the whole story
-
by Wayne Friedman
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video "program" content -- called Nielsen Digital Program Ratings. … Read the whole story
by David Goetzl
The private equity firm that's been looking to acquire the Outdoor Channel since late last year won't give up. InterMedia Partners, which includes longtime … Read the whole story
-
by Wayne Friedman
TV viewer gains were had by A+E, Fox News, and TNT in April versus a year ago. A+E grew a substantial 36%. Fox News … Read the whole story
by Steve McClellan
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
-
by Fern Siegel
James E. Meyer has been appointed CEO of SiriusXM Radio, replacing Mel Karmazin. Meyer has served as the interim CEO since December. Gregory B. … Read the whole story